They probably shift far far more copies via OEM sales. Most people will stick with what came with their PC until it comes time to buy a new system, and there’s long been statistics to show that MS has issues getting people to buy OS updates. Honestly, I can’t imagine to many people currently go out and spend $100+ on an upgrade to Windows. I doubt there’ll be too much auxiliary services you couldn’t avoid if you want, but MS will bank on many people using the Microsoft supplied services and applications and in turn make money through those services. Look at the issues and likely costs MS has incurred by trying to support its applications on OSs almost 10 years after the OS release. By getting people off Windows 7 and 8, not only do they get people on a platform that supports the Windows Store where MS probably hopes to pick up some revenue from current Windows 7 users, but they can also streamline things across existing products including getting Bing results to the desktop etc.
There’s nothing particularly evil about it.
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